E-Commerce
E-commerceLaetus Store
Create your unique style with Laetus Store. Customize and print your dream designs on your favorite shirts effortlessly.
The Store
About the Store
Laetus Store already sold apparel online and asked Computing Yard to expand that store into custom clothing. The goal was to let customers design their own pieces from products already listed in the catalog, so the shop could offer unlimited unique articles without replacing the existing e-commerce catalog.
We added customization classified by colour, design, size, and other product options, plus a preview of the finished article on a model so shoppers could see how it would look in real life. Laetus Store also received a dashboard for artists and designers who wanted to showcase their work and earn a percentage of the profits from their creations. Campaign creation is staged: create a design, set the price and duration, then describe the campaign.
The public storefront remains at laetus-store.com. Computing Yard’s recorded work is the custom-apparel e-commerce and designer dashboard described here. Duration, team size, and client quotes were not recorded on the original project page.
THEME
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TYPOGRAPHY
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Objectives
Project Goals
Expand the existing store with customization
Grow the audience by letting customers design their own apparel from products already listed in the catalog.
Preview the finished product
Show the completed article on a model so customers can judge how the design would look in real life before buying.
Give designers a place to sell
Provide a dashboard for artists and designers to showcase their work and earn a percentage of profits from their creations.
Shopping Experience
Storefront and campaign flow
Homepage, merchandising, and campaign screens shown at desktop scale so the shopping interface stays readable.
Why choose Laetus three-column storefront section
Campaign flow step one, choose your clothing
Challenges
Project Challenges
The catalog needed unique articles without a full rebuild: The client already had an e-commerce store and wanted customization on listed products so the shop could carry unlimited unique articles rather than a separate catalog.
Shoppers needed to trust a custom design before buying: Colour, design, and size options only work if customers can picture the finished garment, not just a flat print file.
Artists needed a way into the store: Designers and freelancers needed a dashboard to publish work and share in the proceeds when those designs sold.
Process
Our Approach
- 01
Customization on existing products
We added options for colour, design, size, and related features so shoppers could personalize apparel already in the catalog.
- 02
On-model preview
Completed designs could be viewed on a model, giving customers a real-life sense of the finished product.
- 03
Designer dashboard and campaigns
Artists and designers received a dashboard to showcase work. Campaign creation follows a three-step flow: create the design, set price and duration, then describe the campaign.
Highlights
Key Features
Apparel customization
Choose from different colors, designs, sizes, and other features to create personalized apparel from existing products.
On-model product preview
Preview the finished product on a model to see how it would look in real life before purchase.
Artist and designer dashboard
A dashboard for artists and designers who want to showcase their work and earn a percentage of the profits from their creations.
Campaign creation flow
A staged campaign builder: create your design, set the price and duration, then describe the campaign.
Outcomes
Results
01
More unique articles from the same catalog
Customization gave customers many more options while keeping the store’s existing product list as the starting point.
02
A sales path for independent designers
Artists, designers, and freelancers could publish unique customizable clothing and earn a percentage of the profits when those items sold.
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